Yes, you read that correctly… your ‘Personal Brand’ is what we’re talking about. When you branded your business, you likely looked at how you want to be remembered by people. You should have considered what your values are and how this translates to your visual look, messaging, and service. But as an entrepreneur, having a personal brand infused into your business brand will make you stand out more than anything.
As humans, we all want to belong. Your future clients want to be able to relate you to. They’re not buying just for the product… they buy to be around or like you. You must be able to clearly communicate who you are, what you do, and what you stand for.
Who Should People Know, Trust, And Like?
The more you know, like and trust YOURSELF, the more others will know, like and trust you. And the secret is that you’re in control of what others say or think about you.
- If you put out that you’re a shy introvert who stays at home, people will say that about you and other introverts will relate to you.
- If you communicate that you’re a ‘hot mess mum’ with a topknot and rushed arrival, then that’s the sort of person you’ll attract.
Are you sending the message you want heard? Or are you accidentally sending the wrong one?
Where’s Your Value?
Once you decide what you want people to know or like about you, it should be natural to tie these into your strengths.
What are you REALLY good at? If you’re not sure, ask a few people that know you very well. You can have several strengths, but there’s usually one theme that ties them all together.
Write Your Personal Brand Story
WHY do you do what you do? What happened to get you to where you are today? Write your story in a way that’s memorable, relatable, and evokes emotion.
My story always includes my initial goal, then the fact that I’ve lived on three continents. You see, I chose marketing as a career because I wanted to be able to work from anywhere in the world so long as I had my laptop and an internet connection. I aspired to see the world, and the principles of marketing don’t see geographical boundaries. It was meant to be, and I’m so honoured to have been able to work with clients around the world.
Define Your Style And Get Recognised
You probably have a brand style for your business – but what about YOU, your style?
- Do you like things to be linear and organised? Or do you prefer soft and flowing?
- Are there certain colours or tones that you wear a lot?
- How do you do your hair? Is it loose, coiffed, or in a quick messy bun?
- Where do you work? Are you at your office desk surrounded by order or are you on your laptop on the sofa?
Here’s why this matters: consistency. You want a prospective client to be 100% certain that you are who you say you are. It’s about being authentic! They will feel an instant trust and know that you and your business are synergistic.
The net result should be to establish a brand style guide for YOU, the individual. Below is an idea of what mine looks like.
I’m proud to be working with a group of 15 female entrepreneurs right now to see them develop their personal brands too. If you’d like help with yours, get in touch with me to book a free Discovery Call to see if we’re a good fit to work together.
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