Your Customer Journey
To elevate your brand to new heights, look at every touch point with a common vision.
Sadly, you can’t just run Facebook ads and respond to requests to get them to be clients. The latest research shows that it takes around 10 mentions of a business before a prospect will buy from you. And not all of those mentions are through the same sources… for example a personal recommendation is worth more to a prospect than an IGTV video.
Potential buyers want hand-holding and nurturing and follow-up in order to know you’ll deliver on your promises. Consistency is key.
So let’s take time to explore all the ways in which your business comes into contact with customers and prospects. The goal here is not to overwhelm or shame, but see what opportunities there are to systematically and consistency share what makes your business special and why you deserve your customer’s attention.
What are your customer touchpoints, and what are they saying about you?