Strategy

Juicy Joint Ventures

Juicy Joint Ventures

When I first worked within the Personal Success Training industry, I was surprised to learn how connected everyone was. Weren't these trainers competing with each other for the customer's business? Well it turns out, no. The most effective trainers are those who are...

Creating Powerful Testimonials

Creating Powerful Testimonials

Testimonials are stories. And stories have the ability to make an emotional connection with the reader through flow, power, and rhythm. But many businesses suffer with limp testimonials. Why? Because we often don't have a clue how to ask for testimonials. One approach...

Why Do You Do What You Do?

Why Do You Do What You Do?

Let me start by taking you back a few years. I worked for Peak Potentials, a personal and business success training company. My mentor and manager Charlene Brisson loved an event exercise called 'Speed Networking'. Any event where Charlene could bring in Speed...

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