Testimonials are stories. And stories have the ability to make an emotional connection with the reader through flow, power, and rhythm. But many businesses suffer with limp testimonials. Why? Because we often don't have a clue how to ask for testimonials. One approach...
Small business owners usually run the business, work in the business, market the business and do the bookkeeping. It's easy to devote every waking hour to work. Home life often suffers as a result. Whether you're conscious of it or not, your environment is shaping...
Let me start by taking you back a few years. I worked for Peak Potentials, a personal and business success training company. My mentor and manager Charlene Brisson loved an event exercise called 'Speed Networking'. Any event where Charlene could bring in Speed...
Lots of people use goal setting as a tool to drive them to the next milestone. And I’m pretty sure you’ve given thought at one time or another towards goal achievement as a way to succeed. But here’s the deal: the secret to success, growth, and change is locked in...
If you want to have an effective content marketing strategy, please don't think that all you need is someone to churn out blog posts. Generating traffic and sales through effective content marketing requires more. Content marketing is about building content that your...
Having worked for many years in agencies, I know firsthand the benefits of hiring an agency over a freelancer. As a client you’re going to know exactly when your agency is open and who to call when you need help. You’ve probably got your account manager’s mobile...
From a young school age we're told that if we work hard and perform well, we'll be more successful. And if we are successful, then we'll be happy. But that's backwards. The real truth is that we need happiness first. A happy brain performs better and breeds success....
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