Content Marketing

What Type of Content Writer Do You Need?

What Type of Content Writer Do You Need?

You know you need help getting your message across. But have you considered what type of content you need and what type of writer can help you? Some writers can compose more than one type of content. But more often than not they hold a specialty, or at least a strong...

Free Blog Platforms Or Paid Options? How To Decide

Free Blog Platforms Or Paid Options? How To Decide

One of the questions I get the most from clients when it comes to starting a blog is, "Can't I do it for free?" The answer is YES! Absolutely! There are some amazing free blog platforms that will allow you to get a blog online, without spending a single penny. If your...

Be Organised To Avoid Blog Writer’s Block

Be Organised To Avoid Blog Writer’s Block

Many of my clients feel overwhelmed when we discuss blog frequency. “How would we find the time?” is a question I always get. The key to getting motivated is to be organised with your blog. It's taken me a long time to get into a routine and even now I get overwhelmed...

Advice for Entrepreneurs With A Website And Blog

Advice for Entrepreneurs With A Website And Blog

The first thing that I encourage you to do when getting started with inbound marketing is to stop thinking of your website and blog as separate entities. In today’s age they’re one and the same. Entrepreneurs need to realise that their blog is their best opportunity...

Can Inbound Marketing and Direct Marketing Work Together?

Can Inbound Marketing and Direct Marketing Work Together?

Having started my career in a direct marketing agency, I loved the immediate gratification that we were able to offer clients. We would define our goals, plan how to get the right message to the right person at the right time, test which offer would generate the best...

The Most Frequent Blogging Mistake Businesses Make

One of the most frequent mistakes I see businesses encountering is that they’re not blogging enough. They have a blog and understand how it could be valuable to their marketing, but they don’t publish posts on a regular basis and when they do post there’s no order to...

How To Build An Effective Content Marketing Team

If you want to have an effective content marketing strategy, please don't think that all you need is someone to churn out blog posts. Generating traffic and sales through effective content marketing requires more. Content marketing is about building content that your...

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