Getting that "perfect" blog name isn't easy. But believe it or not, it's not the most important part of a good blog. Yes it needs to be unique and memorable, and it'll be the first part of your blog people see. But your blog's success will really be based on the value...
One of the questions I get the most from clients when it comes to starting a blog is, "Can't I do it for free?" The answer is YES! Absolutely! There are some amazing free blog platforms that will allow you to get a blog online, without spending a single penny. If your...
Lots of people use goal setting as a tool to drive them to the next milestone. And I’m pretty sure you’ve given thought at one time or another towards goal achievement as a way to succeed. But here’s the deal: the secret to success, growth, and change is locked in...
Many of my clients feel overwhelmed when we discuss blog frequency. “How would we find the time?” is a question I always get. The key to getting motivated is to be organised with your blog. It's taken me a long time to get into a routine and even now I get overwhelmed...
The first thing that I encourage you to do when getting started with inbound marketing is to stop thinking of your website and blog as separate entities. In today’s age they’re one and the same. Entrepreneurs need to realise that their blog is their best opportunity...
Having started my career in a direct marketing agency, I loved the immediate gratification that we were able to offer clients. We would define our goals, plan how to get the right message to the right person at the right time, test which offer would generate the best...
Your business’s home page will most likely get the bulk of site traffic. So it’s important to optimise your homepage so it’ll convert as much of that traffic into leads - and, eventually, customers. Here’s a quick summary of the homepage heavy hitters, or 12 elements...
One of the most frequent mistakes I see businesses encountering is that they’re not blogging enough. They have a blog and understand how it could be valuable to their marketing, but they don’t publish posts on a regular basis and when they do post there’s no order to...
If you want to have an effective content marketing strategy, please don't think that all you need is someone to churn out blog posts. Generating traffic and sales through effective content marketing requires more. Content marketing is about building content that your...
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