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The Secret To Achieving Your Goals

The Secret To Achieving Your Goals

Lots of people use goal setting as a tool to drive them to the next milestone. And I’m pretty sure you’ve given thought at one time or another towards goal achievement as a way to succeed. But here’s the deal: the secret to success, growth, and change is locked in...

Be Organised To Avoid Blog Writer’s Block

Be Organised To Avoid Blog Writer’s Block

Many of my clients feel overwhelmed when we discuss blog frequency. “How would we find the time?” is a question I always get. The key to getting motivated is to be organised with your blog. It's taken me a long time to get into a routine and even now I get overwhelmed...

Advice for Entrepreneurs With A Website And Blog

Advice for Entrepreneurs With A Website And Blog

The first thing that I encourage you to do when getting started with inbound marketing is to stop thinking of your website and blog as separate entities. In today’s age they’re one and the same. Entrepreneurs need to realise that their blog is their best opportunity...

Can Inbound Marketing and Direct Marketing Work Together?

Can Inbound Marketing and Direct Marketing Work Together?

Having started my career in a direct marketing agency, I loved the immediate gratification that we were able to offer clients. We would define our goals, plan how to get the right message to the right person at the right time, test which offer would generate the best...

12 Elements Every Website Homepage Needs to Have

12 Elements Every Website Homepage Needs to Have

Your business’s home page will most likely get the bulk of site traffic. So it’s important to optimise your homepage so it’ll convert as much of that traffic into leads - and, eventually, customers. Here’s a quick summary of the homepage heavy hitters, or 12 elements...

The Most Frequent Blogging Mistake Businesses Make

One of the most frequent mistakes I see businesses encountering is that they’re not blogging enough. They have a blog and understand how it could be valuable to their marketing, but they don’t publish posts on a regular basis and when they do post there’s no order to...

How To Build An Effective Content Marketing Team

If you want to have an effective content marketing strategy, please don't think that all you need is someone to churn out blog posts. Generating traffic and sales through effective content marketing requires more. Content marketing is about building content that your...

Why Freelancers Are Your Friends

Having worked for many years in agencies, I know firsthand the benefits of hiring an agency over a freelancer. As a client you’re going to know exactly when your agency is open and who to call when you need help. You’ve probably got your account manager’s mobile...

Why a Good Website is Vital for Small Business

Why a Good Website is Vital for Small Business

In today's tight job market, where full-time roles quickly disappear to other candidates or to redundancy, more and more people are setting up their own business. With a concept, focus, and determination this can be a fantastic way of life. In fact an encouraging...

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